About Us


A Londoner born and bred, Jo Godbold studied printed textile design at Central St Martins over 20 years ago and then after a stint at Louis Vuitton, she had a 10 year career designing handbags, fashion, footwear and print for premium high street brands such as Mint Velvet, Jigsaw, Clarks and many more. 

From an artistic family of travel photographers, illustrators, feature film animators and even an artist Grandad who was commissioned to paint Winston Churchills Memorial.

Jo long lasting passion of illustrating, textile design and product has always been a continuing theme throughout her career, it's been a life long dream create a lifestyle brand after so many years of designing for other brands.

Partnering with husband Andy of 22 years, Jo is able to work on designs and the more creative aspect of the business whilst other areas are taken care of. 

Initially launching in 2020 during lockdowns after the retail sector came to a bit of a halt. Jo went back to basics and with a pencil and paintbrush creating premium Giclee prints, hand finished with gold and silver foils. 

Now living in the stunning city of Wells Somerset, Jo and Andy share their lives with two children and a 2 year old Weimaraner Chloe who even has her own instagram account! 

When not designing and painting and working on the business, they can often be found walking in the woods in the Somerset Countryside with Chloe and the kids, taking in the beautiful countryside. That or off to Devon and Cornwall beaches with their body boards.

All products are designed, printed and made in the UK from sustainable sources as Animl By Design strives to be as sustainable as possible. 

'Laugh live and be happy, surround yourself with the people you love '


All designs and artwork within this website is Copyright of Jo Godbold @ Animl By Design, any attempt to copy or replicate the designs are in breach of the copyright.