About Us



A Londoner born and bred, Jo Godbold studied printed textile design at Central St Martins over 20 years ago and then after a stint at Louis Vuitton as  visual merchandiser she had a 10 year career designing handbags, fashion and print for premium high street brands such as Mint Velvet, Jigsaw, Clarks and many more. 

From an artistic family of travel photographers, illustrators, feature film animators and even an artist Grandad who was commissioned to paint Winston Churchills Memorial no less.

Jo long lasting passion of illustrating, textile design and product has always been a continuing theme throughout her career, it's been a life long dream create a lifestyle brand based around illustrations and textile designs. 

Partnering with husband Andy of 22 years, Jo is able to work on designs and the more creative aspect of the business whilst other areas are taken care of. 

Initially launching in 2020 with premium Giclee prints, hand finished with gold, silver and copper.  Greeting cards have now been added to the collections, and there are plans for much much more. The brand will be built with carefully selected partners to produce stationary and interiors all with the continuing theme of 'Animals in Design' using pattern and design all themed around animals. 

Now living in the stunning city of Wells Somerset, Jo and Andy share their lives with two children and a 2 year old Weimaraner Chloe who even has her own instagram account. 

When not designing and painting and working on the business, they can often be found walking in the woods in the Somerset Countryside with Chloe and the kids, taking in the beautiful countryside. 

All products are designed, printed and made in the UK from sustainable sources as Animl By Design strives to be as sustainable as possible. 


All designs and artwork within this website is Copyright of Jo Godbold @ Animl By Design, any attempt to copy or replicate the designs are in breach of the copyright.